Copyright is a form of intellectual property that gives the author of an original work exclusive right for a certain time period in relation to that work, including its publication, distribution and adaptation, after which time the work is said to enter the public domain. Copyright applies to any expressible form of an idea or information that is substantive and discrete and fixed in a medium.
http://en.wikipedia.org/wiki/Copyright
Understanding Media: The Extensions of Man is a book written in 1964 by Marshall McLuhan. The name of the first two chapters are really direct and sum up their respective content. (1) The Medium is the Message and (2) Media Hot and Cold. In Chapter 1 McLuhan argues that despite the content of the message, the medium used to convey this message is the real or actual message perceived by the audience. I am fascinated with this idea, and while I’ve already known this (maybe learned subconsciously) McLuhan artfully explains his research in a very succinct and precise way — a way I would never be able to express myself. I think marketing firms across the world have known this for a long time, maybe learned from McLuhan. For any given message desired to be conveyed, ample consideration should be given to the medium which supports this message the best. The other thinking is to transfer the message through all mediums since members of the audience may be more susceptible to one medium over another. “Media Hot or Cold” goes on to define mediums as more or less participatory. For example, watching a movie would be hot media, emotionally involving the audience, while watching TV would be regarded as a cool media. Again, things that presently seems second nature had to be discovered and articulated at some point in history. McLuhan was on to something.
MODERN CASE STUDIES:
FURTHER READING:
The Gift: Creativity and the Artist in the Modern World by Lewis Hyde
Intellectual Property and Copyright
Understanding Media: The Extensions of Man is a book written in 1964 by Marshall McLuhan. The name of the first two chapters are really direct and sum up their respective content. (1) The Medium is the Message and (2) Media Hot and Cold. In Chapter 1 McLuhan argues that despite the content of the message, the medium used to convey this message is the real or actual message perceived by the audience. I am fascinated with this idea, and while I’ve already known this (maybe learned subconsciously) McLuhan artfully explains his research in a very succinct and precise way — a way I would never be able to express myself. I think marketing firms across the world have known this for a long time, maybe learned from McLuhan. For any given message desired to be conveyed, ample consideration should be given to the medium which supports this message the best. The other thinking is to transfer the message through all mediums since members of the audience may be more susceptible to one medium over another. “Media Hot or Cold” goes on to define mediums as more or less participatory. For example, watching a movie would be hot media, emotionally involving the audience, while watching TV would be regarded as a cool media. Again, things that presently seems second nature had to be discovered and articulated at some point in history. McLuhan was on to something.
MODERN CASE STUDIES:
FURTHER READING:
The Gift: Creativity and the Artist in the Modern World by Lewis Hyde